Slow Power: How Women 40+ Win by Syncing with Their Season, Not the Hustle
“I feel like everything around me is speeding up, and I’m not sure I want to—or can—keep up.”
That line hits like a gong. It’s the quiet panic I hear from women constantly—on coaching calls, during post-workshop debriefs, and in late-night texts with longtime friends.
Underneath the words is the same ache:
The world changed. And we weren’t consulted.
Change is Hard
Stable careers suddenly feel wobbly thanks to AI, flattening org charts, and the corporate game of musical chairs. Kids are heading off to college. Lifelong friendships are stretching across time zones. Your social calendar? Replaced by pings and DMs. Your parents are scaling down—and maybe you’re wondering if you should too.
But it’s not just about square footage. It’s about who you are now—and whether that version of you still fits inside the life you built 10 or 20 years ago (maybe longer?).
And then there’s the loneliness that sneaks in—not necessarily from being alone, but from feeling untethered. We used to connect by walking into an office, lingering over coffee, bumping into each other at the supermarket or at another community event.
Now it’s Slack, Zoom, and “hearts” on someone’s Instagram story. We used to read the room—now we’re reading into emoji reactions wondering if that “👍” meant “you nailed it” or “please stop talking.” 😂
Yes, I do the bulk of my coaching virtually. It works. But I’ll tell you this: when I’m in-person, especially in corporate workshops, the energy is different. I can read the shifts. I see the nods, the flickers of recognition, the silent “same.” That feedback loop? It’s not just nice to have. It’s human.
And that’s what’s wearing so many of us down. It’s not just that things are changing—it’s the sense that we’re losing ourselves in the shuffle.
Does this sound familiar:
Do I still have what it takes—not just to keep up, but to move forward?
To face the uncertainty, the grief, the identity shifts? To let go of who I was and step into what’s next?
The answer is yes. Yes, you do.
But not with the tools you’ve been using.
Because let’s be honest: what got you here—hustling, multitasking, over-performing—won’t get you through this next season. You can’t brute-force your way into clarity or well-being. Not this time.
And you’re not just reckoning with your own life—you’re watching the world tilt on its axis.
Maybe you’re wondering, “will AI bulldoze over me? Or can I somehow figure out how to drive the AI bulldozer—and build something better for myself in this next chapter?”
Image created by Envato
That’s the real question: adapt or vanish. Reinvent or fade. But here’s the truth—this isn’t about scrambling to keep up. It’s about stepping into the kind of power that builds slow and lasts.
At some point, most women over 40 hit a moment. It’s not always dramatic. Sometimes it’s just a quiet knowing: The old way isn’t working anymore. And I’m too tired to fake it.
That’s when The Slow Burn Advantage kicks in.
It’s not about going soft. It’s about getting strategic, which is what I have talked about with previous installments of Seasonal Intelligence.
You’ve put in the reps. You’ve held it together for everyone else. You’ve navigated crisis after crisis and somehow kept moving. And now? You’re finally asking:
What if I built something that works for me?
You’re no longer here to prove your worth to anyone. You’ve done the work.
You’ve earned the title: President of the I Give Zero Fucks Club - not because you don’t care, but because you’ve finally figured out what matters.
And that kind of lived experience?
It builds a kind of savvy that can’t be taught and a kind of gravitas that doesn’t need to be explained.
Cue one of my favorite client quotes:
“I used to feel like I was trying to outrun something before it caught me...
Image created by Envato - inspired by that iconic opening scene of “Raiders of the Lost Ark”
… Now I feel like I’m heading toward something that matters—and I’m actually going to get there.”
That’s what happens when you stop sprinting toward someone else’s expectations and start walking your own path - with purpose.
Setting the Table
Wait, what? Didn’t I just talk about walking my own path and not doing things for others?
Yep, stay with me.
First, you need to stop ignoring what keeps you grounded.
I call them table setters.
They’re the small rituals that stabilize your nervous system so you can think clearly and act deliberately. Clearing your desk at night. Making your coffee the same way every morning. Setting your calendar before the week hijacks you.
Table setters seem basic—until you skip them. Then suddenly, everything feels harder, more chaotic, more off.
Table setters = traction.
Without them, your day spins you. With them, you steer.
And this is where Go Long’s Micro-Accountability coaching comes in. It’s not about waking up at 5 a.m. or color-coding your life. It’s about building a scaffolding that matches your season.
This is also where Seasonal Intelligence comes into play.
It’s how we sync your actions, energy, and goals with the season of life you’re actually in—not the one someone else is selling. Because if your hormones are fluctuating, your sleep is erratic, your role at work is changing, and your identity at home is shifting—then following a rigid, aspirational routine made for a 30-year-old dude with zero dependents is not going to cut it.
You need a system that adapts as you do.
But before you build that with me, here’s where you can start on your own:
✅ 3 Table-Setters to Try This Week
Name Your Real Priorities (for today, not forever).
Before you open email or scroll, ask: What actually matters today? Then write down your top three. Let that guide your decisions.
Reclaim One Ritual That Grounds You.
A cup of tea. A five-minute stretch. Silence before screen time. Pick one—and protect it like it’s a meeting with your future self.
Pause Before You Say Yes.
Build in a beat. Literally say, “Let me check on that.” Buy yourself space to respond instead of react.
If those feel doable, good. Because that’s the point. Small shifts, done consistently, create momentum.
And if you want help designing a system that holds through real life—not just the highlight reel—I’d love to be your guide.
Because you don’t need more pressure.
You need a new framework.
One that helps you slow down just enough… to finally move forward on your own terms.
